Tag: Case Study
Tag: Case Study
Case study: How Lexus increased its market share against competitor luxury brands
July 7, 2016
Campaign: Lexus RC launch Brand: Lexus Agency: M&C Saatchi This article originally appeared in The Love Issue, our June/July 2016 Marketing magazine. Background Globally, Lexus is a leading luxury car manufacturer. In Australia, however, over its 25-year existence it ...
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Inside St George’s Diwali campaign that saw Happy the Dragon’s first ever selfie
May 25, 2016
St. George’s quirkiest campaign to date was an innovative one on an extremely tight budget. Campaign: A Happy Diwali Client: St. George Bank Agency: Etcom Background The festival of Diwali is the most significant celebration ...
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Case study: how Jus Burgers set itself apart from franchises and big business competitors
May 16, 2016
Campaign: #honestlylocal Client: Jus Burgers Agency: Hancock Creative Background When UK chef Justin Bell arrived in Perth 16 years ago, he quickly realised Perth was the perfect market for a gourmet burger bar. The family-owned business ...
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