Tag: Case Study

Online share trading site E*TRADE Australia emerged post-GFC into a flat market in 2010. The marketing team realised that a brand refresh was in order, which included a renewed campaign for online customer acquisition.

Campaign: End-to-end redevelopment of Combo’s combined sales and marketing engine Client: Combo Agency: MathMarketing Background Combo is a leader in providing innovative IT solutions to growing small-to-medium businesses throughout Victoria, serving over 100 clients. After ...

Campaign: Experience our team Client: Forsythes Recruitment Agency: engineroom design Background For more than two decades, Forsythes Recruitment has been successfully matching employers and job seekers in the Hunter Valley and Central Coast. With a ...

Campaign: Vogue Fashion’s Night Out Client: Vogue Australia, News Magazines Introduction On 8 September, Vogue Australia lured tens of thousands of shoppers into Sydney’s CBD by hosting Vogue Fashion’s Night Out for the second year ...

  Campaign: Field Force Optimisation   Client: Four undisclosed FMCG brands   Agency: Red Ark   Software: 20:20 RDI Editor’s Note: Although we demand a high level of transparency around our case study submissions, I’ve long ...

Campaign: Fenix at the August 2011 Melbourne Bridal Expo Client: Fenix Restaurant and Events Agency: Next Marketing BACKGROUND Fenix Restaurant and Events, located in the Melbourne inner suburb of Richmond, is blessed with an amazing ...

Campaign: Olay launches iPhone app Client: Procter & Gamble Agency: Arnold Furnace       Background UV damage is one of the leading causes of ageing among women. In Australia/New Zealand’s climate, SPF protection is important ...

Campaign: Colliers International digital marketing automation Client: Colliers International Agency: Sitecore Australia and BlueArc Group Background Colliers International is a global leader in integrated property services, representing property investors, developers and occupiers in local and ...

Client: King Gee Agency: Public City Background Contrary to what many clients and advertisers believe, the media aren’t sitting around hoping and praying for the launch of a new product to write about. It’s rare that the chief ...

Campaign: Alienware Client: Dell Agency: Mediacom BACKGROUND For hardcore gamers the fastest processor and most powerful 3D graphics card are vital in order to achieve the skill level they need to attain the status they want. Some are ...

Cointreau needed to stay relevant with a new generation of women by appearing opulent, classy and just a little bit carnal. Heres how they used burlesque star Dita Von Teese to host some Cointreauversial parties ...

Client: GAZ MAN Digital Agency: Reactive Ecommerce Platform: Codagenic cStore Background GAZ MAN is a national menswear retailer, with over 40 stores across Australia. With a loyal customer base and a large retail store network, ...