Tag: Case Study

The Commonwealth Banks determined to be different campaign shifted the way a lot of people thought about the big bank, and set the tone for all banks to get a bit quirky with their advertising. ...

Jerry Seinfeld is known for shying away from most commercial offers, so when Newcastles Greater Building Society secured his services, they made sure everyone knew about it. This campaign reminded us how powerful a celebrity ...

How Bank West took on the big banks with a smile on its face.

KingGee cottoned on to labourers wearing board shorts to work, so they created a new product that let beach lovers keep their clothes on.

How the overexposed Land Rover reached out to a new market.

Background Telecommunications network Globe Telecom is the second largest in the Philippines. In the past Globe has operated its wireless (mobile phones/3G broadband) and wire line (landline/cable) networks as two separate businesses, each with their ...

Each year thousands of young people are disconnected from society due to abuse, neglect, drug addiction and poverty

Background Renault’s Koleos marque had a relatively small market share in Australia and Renault wanted to increase awareness of the versatile family vehicle with the key decision-makers in the purchase of such vehicles – women, ...

Background At the 2009 IAB Australia Awards, it’s fair to say that very few were surprised when ‘The Best Job in the World’ campaign was announced as the winner. But when the 2010 Interactive Advertising ...

Background Little Bites by Top Taste were launched in April 2007 as a treat for kids’ lunchboxes. The packaging (shaped as a lunchbox) and communications reflected this positioning. A year after the launch, however, sales ...

Background The Commonwealth Bank has a vision to be Australia’s finest financial services organisation, by aiming to excel in customer service. The main proof point of success is reaching number one in independently reviewed customer ...

The world of planes, ships and hotels is changing, and its safe to say that it has been going through a slight bit of an uphill climb. First came the GFC, where consumers tightened purse ...