Author: Alicia Beachley

Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part ...

If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make sure you are covering all your legal bases. Why permits ...

When it comes to sponsorship, brands and rights holders alike are far more likely to gain greater long-term benefit if they start with the needs of their target audience rather than their own agendas. Sponsorship ...