Author: Ashley Alasagas
Author: Ashley Alasagas
Brands’ environmental values less important to Australians than those overseas
April 22, 2015
Australians place less importance on companies’ environmental values than people in other countries do, a new survey has found. The survey by GFK asked over 28,000 people in 23 countries how they felt about ethical ...
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Alcohol brands are targeting young sports fans through social media – study
April 20, 2015
Alcohol companies are using increasingly sophisticated social media strategies to promote drinking as an essential part of the sporting experience, a new study has revealed. The ‘Merging Sport and drinking cultures through social media’ study, ...
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FMCG brands boosted crowdsourcing investment nearly 50% in 2014
April 13, 2015
The Fast Moving Consumer Goods (FMCG) sector increased crowdsourcing investment by 48% between 2013 and 2014, making it the most active crowdsourcing sector in 2014, according to a new report. The report, ‘The State of ...
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