It’s that time of year again: April Fools. And companies and PR teams are having some fun. We’ve wrapped up some of the April Fools jokes doing this rounds this morning. Well, we are hoping ...
A new global study has found loyalty programs are failing to engage digital consumers, with low participation rates in programs and 89% negative feedback on social media. Lack of reward relevance, rigid reward structures, user ...
Lynx has released its newest range of products, Lynx Black, with a campaign that continues on the brand’s repositioning away from its former ‘lad culture’ image. Touting the message, ‘bring the quiet’, the campaign’s TVC ...
Dolmio’s newest campaign wants to reclaim family mealtimes, as family members have become more interested in technology than connecting with each other. The campaign highlights the growing sense of disconnection felt by parents, as children ...
Australia’s ad spending for 2015 is forecast to grow by 1%, up from 2014’s 0.3%, but is still far behind the US (up 4.6%) and UK (up 6.4%), according to Carat’s latest Ad Spend Report. ...
L’Oreal Paris has launched an augmented reality makeup mirror, Makeup Genius, using advanced facial mapping technology to allow users to virtually try on various products and looks on their mobile or tablet. L’Oreal Paris want ...
Internet-capable devices are at an all time high in Australian households but TV sets still remain the primary household screen, according to the latest multi-screen report. The 2014 fourth quarter report by RegionalTAM, OzTAM and ...
BetEasy has been rebranded as CrownBet in an attempt to make the online wagering company easily recognisable as a Crown Resorts brand. CrownBet is the only major Australian-owned wagering company in a landscape dominated largely ...
Tourism NT is taking its social media campaign to the next level by hosting an industry first ‘Hypermeet’ to promote the Northern Territory’s Red Centre. Three of Australia’s top Instagrammers have been asked to attend the ...
Here are the latest career movements of the past few months in Australian marketing. Marketers Mike Wehrs has joined Appster as global CMO and head of US operations. The former Microsoft executive is tasked with ...
Australia’s tourism and travel habits have changed as more Australians are choosing to holiday domestically, TNS’s latest study shows. The study found Australians are now more than ever looking to relax, shop, reconnect with family ...
A new survey reports almost 49% of employees belong to organisations that do not have any formal gender policies and practices in place. The survey, conducted by recruiting experts Hays Australia, asked almost 6,000 participants ...
