Author: Ashley Alasagas
Over a million Australians have signed up to Netflix since its launch at the end of March. The subscription streaming service now has three times as many users as its local rivals Presto, Stan, Quickflix and Foxtel Play combined, according to new data from Roy Morgan Research. Netflix, previously a DVD-delivery service, gained popularity in […]
In Australian media news this week, senior members of the Federal Government boycott ABC’s Q&A program, Fairfax to cut 47 jobs, SBS relaunches its On Demand streaming service, and the ACCC authorises a magazine distribution pilot program. Two senior members of the Federal Government to boycott ABC’s Q&A program Liberal MP Alan Tudge is […]
Top scoring meaningful brands on average gain 46% more share of wallet than low scoring brands, a Havas Worldwide study has revealed. Local big supermarket chains Woolworths and Coles make up the top three this year along with global search engine Google. The ‘Meaningful Brands’ study found brands that contribute to quality of life tend to […]
Positively Wellington Tourism and Grow Wellington have joined together in an attempt to attract Australian startups and businesses to the New Zealand capital. The ‘Wellington Adds Up’ campaign includes a competition for five Australian business owners to tour the city, meet with business and industry leaders and experience what the city has to offer first […]
Global travel search engine Skyscanner has taken advantage of Twitter’s new live streaming app, Periscope, to host a 24-hour global broadcast designed to help travellers looking for inspiration. Periscope launched in late March as Twitter’s new live streaming app. Twitter announced today that Periscope had over one million sign-ups in its first 10 days. The […]
Younger women may be more frequent shoppers online and in-store, but older women are more likely to spend more, according to a new study from Enhanced Media Metrics Australia (EMMA). The Retail Trends and Insights report, ‘Having It All’, revealed discretionary income, time and media preferences all influence the way Australian women shop for clothing, […]
A recent change by the Australian Do Not Call Register makes it easier for people wanting to opt out of unsolicited telemarketing calls long term, as registrations of numbers are now permanent. Previously, numbers on the Do Not Call Register expired after eight years and had to then be re-registered. ACMA chairman, Chris Chapman said: “This […]
Australian children now have an annual spending power of $1.8 billion, up 13% from last year’s $1.6 billion, Cartoon Network’s latest study has revealed. The New Generations study found the average pocket money received by kids has also risen to $14 a week, up 27% since 2013. According to the study, Australian kids have significant […]
Farm Pride, a free range eggs supplier, is inviting people to see exactly how free range its eggs are in its latest outdoor campaign by displaying real footage from one of its farms on Melbourne Emporium’s new mega-screen. The real-time video feed of the farm in central Victoria started streaming this afternoon on the Swanston […]
Australians place less importance on companies’ environmental values than people in other countries do, a new survey has found. The survey by GFK asked over 28,000 people in 23 countries how they felt about ethical shopping. Two thirds of Australians surveyed (66%) believe brands and companies should be environmentally responsible, compared to the global 76%. […]
Alcohol companies are using increasingly sophisticated social media strategies to promote drinking as an essential part of the sporting experience, a new study has revealed. The ‘Merging Sport and drinking cultures through social media’ study, funded by Foundation for Alcohol Research and Education (FARE) and undertaken by RMIT University, found that alcohol companies are encouraging […]
The Fast Moving Consumer Goods (FMCG) sector increased crowdsourcing investment by 48% between 2013 and 2014, making it the most active crowdsourcing sector in 2014, according to a new report. The report, ‘The State of Crowdsourcing’ by creative crowdsourcing agency eYeka, revealed the latest insights on crowdsourcing among Interbrand’s 100 best global brands in 2014. […]
The Transport Accident Commission (TAC) has switched its strategy around reducing road accidents among 18-to-25-year-olds away from targeting those currently in that age bracket or their parents. Instead, the new ‘Parental Role Modelling’ campaign talks to parents of primary school children, highlighting the influence they have in shaping their children’s future driving behaviours. ‘Parental Role […]
Greenpeace has put the spotlight on the lack of fish labeling laws in Australia in its latest campaign, ‘Label My Fish’. Greenpeace wants to put pressure on the Australian government to implement labeling laws that bring attention to overfishing, slave labour and mercury poisoning from imported fish. Australians consume 370,000 tonnes of seafood a year, […]
