Author: Ashley Alasagas
Author: Ashley Alasagas
In Australian media news this week, senior members of the Federal Government boycott ABC’s Q&A program, Fairfax to cut 47 jobs, SBS relaunches its On Demand streaming service, and the ACCC authorises a magazine distribution ...
Top scoring meaningful brands on average gain 46% more share of wallet than low scoring brands, a Havas Worldwide study has revealed. Local big supermarket chains Woolworths and Coles make up the top three this ...
Positively Wellington Tourism and Grow Wellington have joined together in an attempt to attract Australian startups and businesses to the New Zealand capital. The ‘Wellington Adds Up’ campaign includes a competition for five Australian business ...
Global travel search engine Skyscanner has taken advantage of Twitter’s new live streaming app, Periscope, to host a 24-hour global broadcast designed to help travellers looking for inspiration. Periscope launched in late March as Twitter’s ...
Younger women may be more frequent shoppers online and in-store, but older women are more likely to spend more, according to a new study from Enhanced Media Metrics Australia (EMMA). The Retail Trends and Insights ...
A recent change by the Australian Do Not Call Register makes it easier for people wanting to opt out of unsolicited telemarketing calls long term, as registrations of numbers are now permanent. Previously, numbers on the ...
Australian children now have an annual spending power of $1.8 billion, up 13% from last year’s $1.6 billion, Cartoon Network’s latest study has revealed. The New Generations study found the average pocket money received by ...
Farm Pride, a free range eggs supplier, is inviting people to see exactly how free range its eggs are in its latest outdoor campaign by displaying real footage from one of its farms on Melbourne ...
Australians place less importance on companies’ environmental values than people in other countries do, a new survey has found. The survey by GFK asked over 28,000 people in 23 countries how they felt about ethical ...
Alcohol companies are using increasingly sophisticated social media strategies to promote drinking as an essential part of the sporting experience, a new study has revealed. The ‘Merging Sport and drinking cultures through social media’ study, ...
The Fast Moving Consumer Goods (FMCG) sector increased crowdsourcing investment by 48% between 2013 and 2014, making it the most active crowdsourcing sector in 2014, according to a new report. The report, ‘The State of ...
The Transport Accident Commission (TAC) has switched its strategy around reducing road accidents among 18-to-25-year-olds away from targeting those currently in that age bracket or their parents. Instead, the new ‘Parental Role Modelling’ campaign talks ...
Greenpeace has put the spotlight on the lack of fish labeling laws in Australia in its latest campaign, ‘Label My Fish’. Greenpeace wants to put pressure on the Australian government to implement labeling laws that ...
