It’s the most wonderful time of the year… for retailers and brands. The festive season is here and that means the annual barrage of tinsel-soaked advertising is upon us. ‘Tis the season for brands of every ...
With branded content now an established part of the marketing mix, brands are looking at ways to go beyond the content wash and create deeper engagement with audiences through branded entertainment. Danielle Long takes a ...
Celebrations are the latest trend in content marketing as brands seek to engage audiences. Danielle Long looks at the stand-out branded content from July. Who doesn’t love a celebration? From Apple’s iconic ‘Here’s to ...
Branded content was the talk of Cannes this year. Danielle Long picks her favourites and analyses why these five pieces of branded content from around the world impressed audiences. Stop making ads and start making entertaining ...
