The latest in marketing news from: Danielle Long

The 10 best Christmas branded content campaigns of 2015

Danielle Long December 15, 2015

It’s the most wonderful time of the year… for retailers and brands. The festive season is here and that means the annual barrage of tinsel-soaked advertising is upon us. ‘Tis the season for brands of every ...

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Social & Digital

Beyond the branded content wash

Danielle Long September 9, 2014

With branded content now an established part of the marketing mix, brands are looking at ways to go beyond the content wash and create deeper engagement with audiences through branded entertainment. Danielle Long takes a ...

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Social & Digital

Celebrating dads, sleep and the moon: the best branded content from July 2014

Danielle Long August 21, 2014

Celebrations are the latest trend in content marketing as brands seek to engage audiences. Danielle Long looks at the stand-out branded content from July. Who doesn’t love a celebration? From Apple’s iconic ‘Here’s to ...

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Social & Digital

The 5 best branded content works from around the world

Danielle Long July 4, 2014

Branded content was the talk of Cannes this year. Danielle Long picks her favourites and analyses why these five pieces of branded content from around the world impressed audiences. Stop making ads and start making entertaining ...

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Author: Danielle Long

Author: Danielle Long

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Author: Danielle Long

Author: Danielle Long