Author: Lizzie Marton
When the University of South Australia (UniSA) began developing a new strategic plan to reach its Horizon 2020 goals, it used an innovative method to break away from traditional planning processes. In May this year, UniSA hosted a giant brainstorming collaboration – a jam – to discuss the new university strategy, and provided an opportunity […]
When Virgin Mobile Australia launched its integrated brand campaign ‘Game Of Phones’ two weeks ago, it challenged players to hunt for almost $200,000 worth of prizes in the a virtual world through a mobile app game. The ultimate winner will be crowned the King and rewarded with a $50,000 trip to the destination of their […]
Out of home advertising, oOh! has created a billboard that will change the advertisement feature depending on the weather. The billboard features a series of panels which can change depending on various external factors allowing advertisers to transform their message depending on the local temperature outside. The new digital technology allows ‘temperature-parting’ to provide advertisers with […]
Royal Philips has revealed a new brand direction centred around innovation and people, complete with new logo and brand line. The new logo for the Amsterdam-headquartered healthcare, lighting and lifestyle company is an updated version of the brand’s traditional shield. The shield was redesigned to reflect a 21st century design, and to be better suited for digital […]
Since launching in the Australian and New Zealand market on the 12 November, Kickstarter has seen more than 1,700 projects sign up for financial backing. It is a revolution for entrepreneurs – giving them an opportunity for a world wide marketing campaign at the click of a button. Kickstarter began in 2009 and since then, […]
Australians are more concerned about corporate behaviour than homelessness, human rights issues, and the value of investments or shares, new research has found. The research, compiled by business consultants Shift and research firm AMR, also shows that 95% of Australians believe that corporations have responsibilities that reach far beyond just profit delivery. Across all demographics, […]
All leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network, a new study has found. The ‘Twiplomacy’, has looked into how world leaders and government agencies are using Twitter. The most followed international organisation was the United Nations Children’s Fund (@UNICEF) with more than […]
