Recruitment company Hays has conducted a survey that quantifies many widespread assumptions about Generation Y and its attitudes towards work. The study surveyed 1000 18 to 30 year olds living in Australia about their ...
In Australian media news this week, PR agency Webar Shandwick reveals new insights into the digital lives of journalists, Bauer Media announces the launch of a new fortnightly spin-off for TV Week and Belle editor-in-chief Neale ...
Virgin Mobile is making fun of Australians’ smartphone habits in its new integrated campaign featuring Glee star Jane Lynch. Virgin Mobile’s new marketing campaign, ‘Making Mobile Better’, includes a TVC and an online project that incorporates ...
Carlton Draught is going retro for its 150th anniversary, reviving some of its iconic, moustachioed marketing including a limited edition white can and an ad from the mid-80s. Handle bar moustaches, short shorts and ...
Schweppes Australia has extended its Cottee’s cordial brand into the fruit juice category. Cottee’s Fruit Crush aims to be a healthier alternative to Cottee’s cordial range. The company is aiming with this brand extension ...
Marketing jobs are on the rise this year, with 56% of employers planning to increase permanent marketing staff levels, and 37% planning to increase permanent sales staff. Recruitment company Hays reports that 56% of ...
Greenpeace has launched an attack on Lego urging it to end a partnership with Shell that it claims is inappropriately brainwashing kids into brand loyalty. The global lobby group’s latest campaign targets a toy ...
Athletes sponsored by alcohol brands show greater problem drinking behaviour than those without alcohol sponsorship, according to a study by Melbourne’s Monash University and University of Manchester. The study, which looked at university sports ...
Metropolitan commercial radio advertising revenue rose 1.99% for the financial year ended June 2014, to reach a total of $697.127 million, according to Deloitte figures released by Commercial Radio Australia today. Out of the five metropolitan ...
Cool Ridge bottled water is taking on market leader Mount Franklin with a relaunch of the brand featuring Australian animal puppets. Schweppes Australia and agency BMF Melbourne have teamed up with Jim Henson’s Creature ...
In Australian media sector news this week, Anytime Fitness launches a media division, MCN expands its youth and children’s reach in television and Bauer Media announces a new home and lifestyle magazine title. Anytime ...
Event ticketing company Eventbrite has analysed transactions driven through sharing on Facebook, Twitter and LinkedIn to determine the value of social sharing actions to event marketers. 1. Twitter leads the way in value for ...
Google has expanded its reach in the music streaming app business with the purchase of Songza. The move follows recent news of Google’s plans to establish a paid music subscription service on YouTube. Songza, ...
