Custom-built recording booths have aided two Australian experiential marketing campaigns by inviting visitors to share their stories. Penguin Books Australia’s ‘Dial-a-Story’ An old-school phone booth in Melbourne’s Docklands new Library at the Dock invites ...
New Zealand’s Hell Pizza has taken an unconventional approach to launching its new gourmet kangaroo pizza with a PR stunt holding Australia’s kangaroos to ransom. Despite having only one store in Australia, in Brisbane, the ...
Australians typically own nearly five online devices and spend more than three hours a day online for personal use, according to a new report by global market researcher TNS. TNS shared key insights from ...
In Australian media sector news this week, online publisher Mamamia prepares to launch its new health and beauty site, the Walkley Young Australian Journalist of the Year is announced and MPA throws its support behind ...
As US chain Starbucks prepares to exit the Australian market, surrendering its 24 remaining local stores to 7-Eleven operator Withers Group, its demise will go down in marketing history as a case study of failure ...
Shaving brand Gillette is spearheading an apparent trend of male body grooming with its new Gillette Body razor and online ad showing body shaving as the latest fashion. The new ‘100 Years of Hair’ video ...
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 27 June 2014. 1. You know that former Zara exec Myer poached? Zara’s never heard of him – ...
Harley-Davidson is embarking on an innovative co-creation and market research project with its new electric motorcycle, Project Livewire. Harley-Davidson chief executive officer John Olin announced in a video to investors last week that the ...
Mobile banking, paying bills and shopping on mobile are becoming the norm, with ACMA research showing the number of adult Australians using m-commerce more than quadrupled in the last three years. New research from ...
The Unilever Sustainable Living Young Entrepreneurs Awards is inviting young Australians to produce innovative sustainable business solutions to global issues, offering a total of about $300,000 to the top seven entries. The partnership between household ...
The International Maritime Organisation’s ‘Day of the Seafarer’ campaign aims to say thank you to the 1.5 million seafarers worldwide that work to transport 90% of household goods. Originally inspired by 1920s and 30s travel ...
