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Author: Peter Roper

Author: Peter Roper

News
Salesforce.com connects smartphone apps to its Journey Builder product
  • Peter Roper
  • access_timeSeptember 24, 2014
  • remove_red_eye1274 Views
Social & Digital
Nespresso Q&A: 1001 ways to make a coffee, a club mentality and the importance of print
Peter Roper September 18, 2014

Nicole Parker speaks with Marketing about the brand’s unique business model, its customer research projects (including finding out there’s 1001 ways to prepare a Nespresso coffee), its latest campaigns and its global content marketing efforts. From the ...

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Social & Digital
Chobani’s Australian story: sampling, social media and a Russian air force plane
Peter Roper September 17, 2014

Marketing chats with Chobani’s Emily Houlahan, about the brand’s first three years in the Australian market, a journey that has involved an unwavering commitment to product, handing out a million samples in one year, and ...

chat_bubble0 Comment visibility3851 Views
News
Planning surpasses measurement as primary use of data in PR and marketing: study
Peter Roper September 16, 2014

PR and social media data is being used more for planning than for measurement, a study by a PR agency has found, but only a fraction of respondents feel their organisations are equipped to extract ...

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