Author: Peter Roper
Author: Peter Roper
Advertisers complain of lack of transparency around retargeting
October 6, 2014
Despite the effectiveness of retargeting, advertisers are concerned with a lack of transparency in the medium. One in four advertisers are concerned with a lack of transparency of retargeting, a survey of digital marketers ...
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Communications agencies empower the voice of global youth to create support for climate action
October 6, 2014
An international campaign for climate action has helped present the voice of the planet’s youth to world leaders at the UN Climate Summit last week as part of a global project chaired by Al Gore. ...
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The future of media sees agency become technology advisor
October 3, 2014
Personalisation, mobile and location-based targeting were the big themes to come from the showcase of emerging media that is mLab, while the role of media agency as educator and technology advisor becomes clear. In its ...
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