Author: Peter Roper
Author: Peter Roper
Content marketing for the marketing profession: AANA’s TV show to promote value of marketing to business
October 24, 2014
The Australian Association of National Advertisers (AANA) has partnered with MEC Global to launch a show about marketing on the pay TV channel Sky News Business. The AANA says Marketing Dividends is aimed at elevating the ...
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Q&A with Phil Phelan: his TEDx talk on programmable matter and why our view of technology is limited
October 23, 2014
Technology has become synonymous with digital, with silicon-based computing, but that’s a limited view for business to take, argued Phil Phelan, in his recent TEDxMelbourne talk. Even in its choice of name, Silicon Valley ...
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Telstra reveals ehealth ambitions: Telstra Health to power connected healthcare sector
October 22, 2014
Telstra has officially launched a new business division, Telstra Health, and outlined its ambition to become Australia’s leading provider of integrated ehealth solutions. Culminating from a raft of local and international acquisitions and partnerships ...
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