Author: Peter Roper
Author: Peter Roper
Virgin America’s most boring, creepy, weird ad ever – and it’s more than five hours long
October 15, 2014
Virgin America is having fun with the online video space. Almost too much fun. Which, ironically, involves releasing the most boring advertisement in the history of video. The US-based airline Virgin America has released an ...
chat_bubble0 Comment
visibility1970 Views
Media Monday: Nielsen wins IAB tender; The Aus rebrands business section; News Corp columnists catch public transport
October 13, 2014
In Australian media news this week: Nielsen wins IAB Australia’s tender for digital audience measurement services; The Australian renames its business section; Yahoo7 to represent ASX; EMMA data for August 2014; and, News Corp’s new consumer ...
chat_bubble0 Comment
visibility1168 Views
The 3 capabilities marketing must have to get more budget – as revealed by finance directors
October 7, 2014
Your finance colleagues don’t care about total market share or brand equity, but they do see marketing as crucial to business. They even have some suggestions on where marketers can improve to grow their organisational ...
chat_bubble0 Comment
visibility987 Views
trending_upPopular
event_availableEvents
