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Author: Peter Roper

Author: Peter Roper

News
Comms Council collaboration with UK counterpart brings IPA’s professional development programs to Australia
  • Peter Roper
  • access_timeSeptember 16, 2014
  • remove_red_eye1033 Views
Social & Digital
One way Australians are (very) different to the British: click-through rates on Facebook ads
Peter Roper September 11, 2014

Australians a very different to the British when it comes to clicking on ads on Facebook. According to data from ad-tech company Marin Software, the British take the number one position for click-through rate (CTR), ...

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Technology & Data
Global agency group overhauls operations with group-wide adoption of marketing cloud
Peter Roper September 11, 2014

Global marketing services holding group, Publicis Groupe and digital marketing technology vendor, Adobe have announced a strategic partnership to create a group-wide marketing technology platform. There are even plans for a data co-op, where clients ...

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Change Makers
Marketer profile: Kerry McCabe talks learning, leadership, and Flight of the Conchords
Peter Roper September 10, 2014

Kerry McCabe sidestepped a teaching career for the world of media, but an unquenchable thirst for challenge has seen the technophobe repeatedly take on his aversions in the ad tech industry, and we discover that ...

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