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Author: Peter Roper

Author: Peter Roper

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‘It’s not an ebook, it’s a bookbook’ – Ikea parodies Apple in ad for new catalogue
  • Peter Roper
  • access_timeSeptember 9, 2014
  • remove_red_eye1134 Views
News
28.4 – why this is the most important stat for iPhone 6 sales in Australia
Peter Roper September 9, 2014

Even before we have any solid information about the iPhone 6, the figure 28.4 is a signal of the size of the opportunity for Apple’s new iPhone. In the chart below, note the models in ...

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Schweppes is testing the water enhancer category with two distinct brands
Peter Roper September 8, 2014

Schweppes Australia is testing two new brands, Squirt and LQD+, in parallel to jump-start the ‘water enhancer’ market in Australia, following the category’s quick rise in the US.   The ‘water enhancer’ category has grown ...

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Mortgage Choice shows its teeth with new ‘Happy As’ brand platform
Peter Roper September 8, 2014

Mortgage brokerage chain Mortgage Choice has officially launched its new brand with a new brand campaign as the company transitions into a full financial services hub.   The new campaign builds on the company’s previous ...

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