Rob Morrison says we should consider the four great motivators: fear, guilt, greed and ego when focussing on innovation. It wasn’t exactly front-page news but our agency did an office re-arrange recently. Going open plan. Breakout spaces. ...
New technology can prove very tempting for marketers, but Rob Morrison warns that we should ask ‘why?’ Before allowing it to seduce us. It’s true. New technology is seductive. I can completely see how, as marketers, ...
Rob Morrison explains cognitive computing and how, when combined with data, it can be used to predict consumer preferences, maximise customer experience, and more. The idea of wrapping technology with a human voice isn’t new. In fact, ...
As the advertising industry award season heats up, it’s easy to think that there are a little too many awards out there. For Rob Morrison, however, they are more important than ever. I recently heard ...
As social media response becomes an increasingly valid and sought-after mode of tracking marketing effectiveness, Rob Morrison tells why we need to be careful with the race for ‘likes’. I was presenting some creative work ...
Rob Morrison thinks it’s time the ‘loyalty paradox’ becomes the ‘loyalty parallel’. So I celebrated a birthday recently (no, I’m not going to tell you the number, don’t be cheeky). Along with being spoiled by ...
Before you put your business out to pitch, Rob Morrison asks you to double-check what you’re actually asking for. Have you heard the joke about the 10 dressmakers? It goes like this. A celebrity bride-to-be ...
Brand sexiness is no longer a secret, writes Rob Morrison, you just need to earn yourself a newbie swagger. Before you evolve your established brand into a hot, young ‘playa’, he suggests you ask one ...
Next time you ask your agency for viral ideas, Rob Morrison warns you may be meddling in the dark arts. First a confession. I’m not a religious person – never have been. But there have ...
It may be completely unrealistic but next year Rob Morrison would like to move the Cannes Lion festival to somewhere icy. Reykjavik maybe. Or Newfoundland. Because maybe then the perception of Cannes among many marketers ...
Even your humble email marketing program has potential, writes Rob Morrison, creative director of OgilvyOne Sydney. Last year I was on a presentation panel talking to young marketers and advertisers. At the end of the ...
Great marketing is always about selling, writes Rob Morrison, creative director of OgilvyOne Sydney. More than 20 years ago, a group of frustrated creatives ran an ad featuring that provocative headline, with a truly horrific ...
In his first guest post for us from Cannes Lions 2015, Rob Morrison, OgilvyOne Sydney creative director and jury member for the direct category, muses on what happens to advertising when we pay attention to ...
