Author: Rob Morrison
Author: Rob Morrison
Identity crisis – Rob Morrison’s six tips for naming new products and brands
October 7, 2018
It can be the make or break of your business, Rob Morrison has important advice on how to find the perfect name for your product, service or company. Every old, crusty creative has a million ...
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Model mania – Ogilvy director on reconsidering your agency relationships
August 21, 2018
Fitness models, catwalk models… mature models? Ogilvy’s Rob Morrison gives his thoughts on the client-agency model, which one fits, and what’s coming next. Opinion: A couple of years ago a friend of mine asked me to ...
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How the rabbit-holes in your data can create black-holes in your ROI
June 12, 2018
As much as marketers might not like to think, people are unpredictable. Rob Morrison discovers the difference between response-driving personalisation and budget-bursting data-wastage. As a young, fresh faced marketing graduate I’d been taught lots of ...
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