Author: Stan Gordon
Author: Stan Gordon
Why it’s essential to adapt to your market
December 27, 2013
Change is happening faster than ever before. We live in a world where customers have a myriad of choices and companies and brands come and go at the drop of a hat. So, in such ...
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Marketing a franchised business made simple
December 15, 2013
If we define marketing as the link between society’s material needs and a consumer’s economic response, then it’s all about creating, communicating and delivering value to customers, sharing the knowledge about your brand, educating people ...
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Trying to motivate your team? It’s the little things that count
November 6, 2013
Again and again studies have shown the overwhelming benefits of having an engaged and driven workforce, with everything from your business profits to organisational reputation affected by your ability to motivate your staff. If you ...
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