Epic brand video alert! Lego has put the story of its origins into a 17-minute animated film of epic proportions. As the play block and iconic children’s brand celebrates its 80th birthday, it has revealed the ...
‘Online video’, a format ‘traditionally’ entailing short rather than long online clips, is the subject of Marketing‘s latest infographic investigation. The point that emerges most strongly out of our visualisation of comScore’s data is the ...
Growth in mobile ad spend outpaced growth in total online revenue by a factor of ten to one during the past financial year, as the online ad industry cracked $3 billion for the first time. ...
Surf Dive ‘n Ski, Myer and Kmart were named as the retailers behind the year’s best catalogues at last Friday’s 21st Australian Catalogue Awards. Surf Dive ‘n Ski’s took out top honours for the ‘up to ...
Hello again Everyone, These days a lot of companies are focusing on understanding their customers’ needs so they can deliver compelling products and services which will also hopefully result in long-term profitable customer relationships. As ...
The disparity between the winners and losers in the latest round of magazine readership figures continues to grow with some titles jumping by more than 50% while others shed a third or more of their ...
Marketing in 2012 means you have to be perfect all the time, using every avenue at your disposal. Falling down and failing at the key moment when you almost have a long-term customer is no ...
In the July issue of Marketing you may have read the feature titled ‘Digital Darwinism’. The article outlined the evolution of digital agencies from the early days of web design to the present where we ...
Sydney and Perth were the only markets to register increases in radio ad revenue in a lean July, according to figures released today by industry body, Commercial Radio Australia (CRA). Overall the country’s five metropolitan ...
Google may lose its dominance of the search market as internet use becomes increasingly mobile, according to a new report, which found the quality of traffic coming from Google mobile search substandard to that of ...
April to June’s newspaper readership figures have been released with the reassurance, once again, that combined print-digital masthead readership has never been higher, as the increase in digital views outweighs the dip in print circulation. ...
So you’re looking at mobile for your next media campaign. A great move, since smartphones and tablets have rapidly become our first screen for entertainment and discovery. With higher cut-through than conventional online ads, mobile ...
Category: Cross Platform Integration Campaign: Kick for Your Country Client: Heineken Agency: Zenith Optimedia, with Holler Sydney Background Heineken is a globally recognised brand that has a long association with international rugby, having been a ...
