Publishers and measurement agencies are providing rationalised and qualified audience data. Broadly, marketers and media buyers are failing to adopt this and are still buying on eyeballs and wide demographics. Michael Robertson Regional ...
In an attempt to bridge the skills gap present in Australia’s digital marketing industry the University of Technology Sydney (UTS) is teaming up with digital marketing research, publishing and education firm Econsultancy to launch a ...
Welcome to the first of a series of articles that over the coming months will highlight the importance and key drivers of digital commerce for your brand and business. We will explore, in depth, various ...
This article is co-authored by Wujin Chu, professor of management at Seoul National University. What started on a small flame with Korean dramas and Korean music entering the US market in the 1960s has recently ...
There’s often one thing that gets left out of the publicity conversation: the importance of a prepared spokesperson. Having a good spokesperson on hand is a key component of almost any media opportunity, from radio ...
Google has released a list of the top Australian viral ‘ads’ on YouTube for the year to date. From tongue-in-cheek music videos to music festival ‘after movies’, and from movie trailers to trailers for mobile ...
Apple is considering an investment in social media giant Twitter according to reports, with the technology company looking to broaden its social network field. The New York Times believes Apple, which has been extremely successful ...
We all know that pricing is the forgotten P of marketing, but it cannot be neglected when prices are presented to customers. This post, and the accompanying video, explores ten ways you can better present ...
While combined print-digital sales for The Age and the Sydney Morning Herald remained relatively stable, Fairfax’s flagship print publications suffered some of their heaviest losses on record. Sydney’s Sunday paper the Sun-Herald plummeted by 23% ...
Ronald McDonald, clown-faced mascot of McDonald’s and scapegoat for childhood obesity, is set to make a comeback. According to comments from McDonald’s chief brand officer reported on Brand Republic the fast food chain is set ...
In the lucrative digitally-active female segment, Woolworths and Amazon are the most visited retails sites, Disney Online and kidspot.com.au win out in the family and lifestyle category and taste.com.au is winning the battle of the ...
IPTV will be subscribed to by 27% of Australians by 2017 and is expected to be one of the strongest contributors to media revenue over the next five years, which will be driven by consumer ...
Recently, I looked at the issue of social-COI (cost of inaction) and now we turn our attention to making that first step towards the future and the fundamentals you’ll need to consider on the journey. ...
