As Artificial Intelligence is slowly becoming a reality, George John, chairman and co-founder of Rocket Fuel Inc, talks about what AI means for marketers. I’m sure many people would be surprised by a recent study ...
• Sponsored content* It’s becoming increasingly apparent that video is an integral part of the future of marketing. In fact, as marketers shift to a model of discovery and engagement driven by content, they’re finding ...
B2B Big Plays is proudly delivered twice a month by B2B Marketer, Australia’s largest B2B marketing group. P2P marketing (read: business corruption) gets cheaper in China Shanghai based Hurun Report suggests skipping the $8000 Rolex ...
Understanding artificial intelligence, business intelligence and customer intelligence can deliver meaningful positive brand lift and positive economic impact, writes Mailee Creacy. This article originally appeared in The Intelligence Issue, and was contributed by issue partner ...
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three. Conscious consumers are becoming more educated when it comes to products. Beauty ...
We are by now familiar with the Apple iOS privacy updates and the potential impacts they could have on social media advertising. Kristy Armstrong writes about how, with an open mind and some re-adjusting, marketers ...
Super Bowl 2020 brings with it the same level of big budgets, jokes, messages, cringeworthy moments and celebrity appearances that we’ve come to expect from the day. Forty-three brands this year released their commercials before ...
Independent buy-side advertising platform Sizmek has announced a completely overhauled DSP with embedded AI features. The new DSP (demand-side platform) provides clients with new screens and workflows for added transparency, control and efficiency when managing ...
Price marketing tactics ultimately leave millions on the table, says Dr Ross Honeywill. Here’s why focusing on price means missing out on Australia’s biggest spenders. The way brands do business continues to be disrupted from ...
Australian businesses are failing to meet consumers’ shipping expectations, according to a PayPal report, and the impending arrival of Amazon and Alibaba will only increase an already competitive market. PayPal’s ‘mCommerce Index’ trends report reveals ...
Ben Ice examines the structures, skills and issues in the fast-paced and competitive area of programmatic marketing operations. _ This article originally appeared in The Adtech Issue, our current special edition of Marketing mag. _ “We’ve seen a ...
Over the course of his toughest assignment yet, Sean Greaney came to understand the 119.53 second perfect pour and a brand that took 250 years to grow.
