Tag: Interview
Tag: Interview
Prior to her appearance at ADMA Data Day, Rolee Satyam, head of analytics at Woolworths’ digital arm, tells Marketing why customer centricity leads every decision she makes, from personalisation to career development. Putting the customer ...
Steve Lesnard, former Nike brand leader, tells Marketing why some brands can’t get social purpose right and others fail to grasp the importance of CX. To the masses, marketing can seem a rather superfluous practice. To someone ...
Bec Brideson started Women With Agency to encourage more female founders of agencies in Australia, but also to find out what’s holding marketers back from engaging them. Here, she explains how you can help the ...
Dave Jackson speaks with marketing, innovation and corporate affairs director at Bega Cheese about all things from internalising marketing philosophy to Vegemite-meat pies. Ben Hill sits down with MarCast host Dave Jackson to get into ...
Earlier this month, Campaign Monitor announced the acquisition of two additional email marketing platforms to add to its suite. Chief product officer Cody Bender and CEO Wellford Dillard tell Marketing why small businesses should be very excited. ...
MD Silvio Zaccareo explains Lavazza Australia’s motivation for sponsoring all four tennis Grand Slams and explores its delicate approach to local branding. It is the most bizarre thing, to sit in an air conditioned box ...
Kraft Heinz CMO Shalabh Atray explains why up-and-coming marketers should be steering company culture and why the FMCG sector is the perfect place to start. Of all the categories, there is no better training ground ...
Marketing hears from leaders at WeWork and Transition Hub about their brand partnership and thoughts on the future of work. Transition Hub, the brand that works with companies and individuals to manage changes in the world ...
Marketing speaks with AdRoll VP of International Marius Smyth about the company’s year of changes and how SMEs are reaping the rewards of heavy investment in digital. Last December, AdRoll’s global shake-up led to a restructure ...
Ever thought about how much in-store music affects purchasing behaviour? Turns out, it’s a lot. This company takes control by paying attention to the details. This article is part of Marketing’s special focus on audio and voice in ...
SEO is basically a popularity contest, according to Jim Stewart. In an age where people would rather converse with a machine than consult with a screen, how will brands be forced to fight for homecoming ...
