Tag: Opinion
Tag: Opinion
The pandemic has seen a dramatic shift in our relationship with our mobiles. During stay at home orders and endless social distancing requirements, our mobile phones became our lifeline to the outside world. Richard O’Sullivan ...
Engaging with influencers and digital creators is still a new form of marketing. But, as the market becomes saturated, is it worth the bang for your buck to continue to use influencers in campaigns? It ...
History shows elections have a profound impact on the advertising industry and marketers need to be ready. Ben Willee explains. There’s a federal election coming our way in early 2022. I for one am looking ...
The shifts in consumer behaviour because of the pandemic are unparalleled, to the point where the word ‘unprecedented’ has become a cliché in its own right. Natalie Stanbury looks at how consumers have embraced online ...
There’s no helping an entrepreneur or start-up founder who doesn’t value or ‘believe’ in marketing. People are not going to ‘magically’ hear about them and buy their product without any marketing. Should they be investing ...
We’ve gotten to the point where for many businesses, ‘design thinking’ is another one of those management fads. Paris Young looks at how interpretation of design may have ventured down the wrong path. Instead of ...
Social media is a fickle medium. Constantly changing algorithms and UX, as well as new platforms, mean that being a social media marketer can be challenging, as the landscape constantly shifts. What can we expect ...
Imagine a lever you could use to restore your business to a time right before the pandemic. Would you activate it? Joseph Michelli explores how to come out on top in the new normal. While ...
Influencers and digital creators have responded to a survey by HypeAuditor about how they communicate with brands and how this affects the content and business relationships. In September 2021, HypeAuditor released the results of its ...
Once an app primarily used by youth, it seems that Snapchat is diversifying its capability and bringing people back to the platform. October has been a busy month for Snap, with the announcement of its ...
It’s forecast that by April 2022 circa 41 percent of Australians will resign from their jobs, but such predictions have been wrong before. Be aware of the inaccuracy around the predicted ‘great resignation’, writes Sue ...
The challenges faced by retail over the last 19 months have had a major effect on consumers as well. Erin Holt reveals what marketers should know about this holiday season in particular. If you’re like ...
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an outage. The social media lockout may have only lasted six hours, but the damage has a much longer lifespan. A ...
