Tag: Opinion
Tag: Opinion
Return on Ad Spend (ROAS), is the single most important metric for your marketing, or is it? Josh White looks at ROAS and the value of long term customers. ROAS determines the percentage or dollar ...
With the holiday season almost upon us, customers are already on the lookout for the best offers and promotions from their favourite brands. Toshi Onishi looks at what that means for marketers ramping up to ...
The war for talent is upon us, creating a buyer’s market, where employees have more power than ever to dictate the terms of their work arrangements. Ben Bars writes about the promises of a thriving ...
LinkedIn has a number of new updates this spring, including the retirement of its ‘Stories’ feature. Personal branding expert Sue Parker outlines everything marketers and brands need to know. In a world of great uncertainty, ...
Azadeh Williams writes about how organisations who are serious about remaining competitive and understanding the changing nature of consumer demands need to bring marketing to the boardroom.
The ethics of AI can be polarising. Kath Blackham believes that AI can truly create better lives for people but that humans have a responsibility to make sure that systems are inclusive. As a leader in ...
What’s better than acquiring a new customer? Retaining an existing one. Nick Hinsley believes retailers need to recognise loyalty as a top priority and start rewarding the highest value customers. With the recent ASX annual ...
As the countdown to the holiday season officially begins, now is the time to revisit your marketing strategy to ensure you are ready for the peak shopping season. Toshi Onishi shares tips for optimising your ...
Teresa Aprile explores what types of opportunities exist to monetise owned media and how savvy marketers are leveraging their assets. Owned media monetisation is now everybody’s business. This $100 billion (and growing) industry offers powerful opportunities for ...
Catherine Anderson shares three ways that the Powershop team brings together customer care and marketing to drive better business outcomes. A few years ago, when my role changed from CMO to chief customer officer, I ...
Jen Kreutzer explores how brands can strategically tap into marketplace loyalty programs to build stronger relationships with customers. A recent report by Tzu & Co identified that some of the highest-performing, customer-oriented retail businesses in ...
Beyond the campaigns and virtue signalling, there is an opportunity in corporate Australia to create more diverse and inclusive customer experiences, but it must start in the boardroom. Lionel Kho writes about why having diverse, ...
Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and drive leads, without breaking the bank or your back. There’s ample evidence to show video marketing is a powerful way ...
