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bill@freshpromotions.com.au on
2013 Yellow™ Social Media Report: businesses need to catch up to mobile-mad world
john varcoe on
Market and Social Research – not broken…just bent
Greenpeace Anti-Coke | Incidental Observations
on
Channel 9 pulls Greenpeace’s controversial anti-Coke ad
Latest Roi News | Digital Advertising Concepts
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Social media ROI: What’s next?
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Gordon Ramsay’s Kitchen Nightmares turns social media horrorshow
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Chris Byrne
About Chris Byrne
Chris Byrne is research editor and newswriter for Marketing magazine. An ex-researcher and communications manager, Chris joined Marketing to decipher research speak and collect insights for marketers.
Final keynote speakers announced for Circus
Farrah Bostic, founder of The Difference Engine, and Craig Davis, former chief creative officer of Publicis Mojo have been announced as the final keynote...
by Chris Byrne
Mobile search ads blow desktop away with 40% higher CTR
Mobile search ads are upstaging their big screen brothers, engaging consumers and attracting much higher click through rates (CTR) than search ads on desktops....
by Chris Byrne
Ten sells outdoor arm EYE to oOh! for $145 million
Ten has sold its outdoor advertising arm, EYE, to oOh!media for $145 million, it has been officially announced today. oOh!media’s parent company, Outdoor...
by Chris Byrne
Samsung strikes major sponsorship deal with the ARU
Extending its sponsorship portfolio, Samsung has struck a major deal with the Australian Rugby Union (ARU), taking on official partner rights for the Qantas...
by Chris Byrne
The smartphone as a retail navigation device [infographic]
Smartphones: they can help you navigate foreign cities, local eateries, real estate and even the field of nearby singles waiting to beat down your door....
by Chris Byrne
iPhone sales slide while Android surges to start the year
After closing 2011 on level ground, the iPhone has fallen behind Android-based handsets in its share of new smartphone sales, as the pre-paid market and...
by Chris Byrne
Infographic: iPhone loses ground to Android
The iPhone versus Android battle is heating up. Having long dominated the smartphone market in Australia, iPhone is being faced with genuine competition...
by Chris Byrne
Group buying’s potential remains unfulfilled + infographic
The juggernaut group buying sector exceeded revenue expectation in 2011 and posted a phenomenal 650% year-on-year growth. Its ability to tap into both...
by Chris Byrne
Beat it into them, and they’ll believe?
In an interesting little factoid to come out of Edelman’s ‘2012 Trust Barometer’, Australians believe their scepticism towards marketing messages...
by Chris Byrne
Don’t believe every top brand list you read
It’s happened before – a top brands list with results that are difficult to fathom. This time we have research conducted by Nielsen for the 2011 issue...
by Chris Byrne
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Recent Comments
bill@freshpromotions.com.au on
2013 Yellow™ Social Media Report: businesses need to catch up to mobile-mad world
john varcoe on
Market and Social Research – not broken…just bent
Greenpeace Anti-Coke | Incidental Observations
on
Channel 9 pulls Greenpeace’s controversial anti-Coke ad
Latest Roi News | Digital Advertising Concepts
on
Social media ROI: What’s next?
Scott Maxworthy on
Gordon Ramsay’s Kitchen Nightmares turns social media horrorshow
Upcoming Events
May
22
Wed
Fast Track Digital Marketing [PER]
May
23
Thu
8:30 am
Digital Cream Melbourne
Jun
4
Tue
6:00 pm
How to Access Funding for your Business Growth
![Link to: The smartphone as a retail navigation device [infographic]](http://cdn.marketingmag.com.au/wp-content/uploads/2012/05/InfogMayMobile-slider-320x237.jpg)
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