Author: Josh Loh
Author: Josh Loh
SEO is basically a popularity contest, according to Jim Stewart. In an age where people would rather converse with a machine than consult with a screen, how will brands be forced to fight for homecoming ...
Seventy-six year old Australian menswear chain Roger David is set to shut down all 57 of its fashion and accessory outlets before Christmas. The menswear brand announced in October that it would begin its national ...
Messaging and businesses collaboration platform Slack has launched its first Australian campaign with a focus on domestic travel and office OOH. The campaign ‘Collaborate with Slack’ will run throughout November with a series of out-of-home ...
Nearly half of Australian consumers say brands aren’t meeting their expectations when it comes to CX, according to a new report commissioned by Acquia. The study, ‘Customer Experience Trends Report for 2019’, investigates the disconnect ...
Myer has introduced a smart Christmas decoration to tell Australians whether they have been naughty or nice this year. Though many of us fear technology making us professionally redundant, who knew the North Pole would ...
Researchers from the University of Newcastle have found fictional personas to be more effective brand advocates than the actors portraying them. University of Newcastle researchers Amanda Kennedy and associate professor Stacey Baxter have discovered new marketing ...
The ACCC has announced that it will not oppose the merger of Australian media giants Nine and Fairfax. The deal is set to be finalised by the end of the year. The Australian Competition and ...
Accenture Interactive has released its new report via Forrester, detailing predictions and recommendations for the future of the CMO role. The Forrester Consulting study commissioned by Accenture Interactive, ‘Rethinking The Role of The CMO’ proposes ...
US burger chain Carl’s Jr has revealed its latest campaign, spoofing its previous “burgers and bikinis” brand strategy. For the longest time, the internationally recognisable hallmark of a Carl’s Jr ad has been a scantily ...
An extension on its ‘A Different Lens’ campaign, Monash University has launched a ‘Build Your Own Documentary’ platform for students and industry professionals. ‘A Different Lens’, the documentary series launched by Monash University last year, ...
Not-for-profit media organisation, The Big Issue, has launched its ‘Now Accepting’ campaign, enabling vendors to accept payments other than cash for the first time in 22 years. The Big Issue has launched its ‘Now Accepting’ ...
Taste.com.au has launched its third ‘Great Aussie Eating Survey’ for 2018, aiming to examine changes in Australia’s dietary habits. News Corp Australia’s Taste.com.au has launched its ‘Great Aussie Eating Survey’ across its website and News ...
Twitter, Seven, Lexus, Qantas and oOh!Media are taking precautions to ensure Australians can watch the Melbourne Cup no matter where they are. Brands are taking special care this year to see that the Lexus Melbourne ...
