Author: Josh Loh
Author: Josh Loh
True North Research has revealed a preview of its upcoming study comparing the impact of sports sponsorships and how brands should evaluate them. The BenchMark study is to be presented at the Money In Sport ...
The AANA has updated its Code of Ethics to prohibit the portrayal of “unrealistic or unattainable” body image in advertising materials. The Australian Association of National Advertisers’ (AANA) has administered an update to Section 2.6 ...
A new study has found that 31% of marketers do not collect data, due to either a lack of resources or education. The new report from data solutions company Lotame ‘Data Activation and Success Report’ ...
On the eve of one of the world’s most revered retail events, Marketing hears from top Australian marketers on how to best prepare for Black Friday. The old story goes that Black Friday inherited its ...
Ever thought about how much in-store music affects purchasing behaviour? Turns out, it’s a lot. This company takes control by paying attention to the details. This article is part of Marketing’s special focus on audio and voice in ...
The big brands are feeling jolly and the stockings are off for Australian supermarkets this Christmas. Here’s a rundown of holiday campaigns from Coles, Woolworths, Aldi and IGA. Platters of prawns, plump turkeys, backyard barbecues, ...
LinkedIn is celebrating its latest milestone of 10 million members in Australia and has launched its Power Profiles lists for 2018. Today LinkedIn announced its milestone of accruing 10 million Australian users. With an international ...
Within the next three years alone, Forrester expects frictionless payments and biometric authentication to create a new wave of autonomous payments. Over the next few weeks, Marketing will be going over key 2019 predictions from ...
Payments company Square has released its Christmas retail analysis from 2017, finding the final weekend in November as the busiest of the year. Using data collected from its customers’ “millions of sales” last Christmas, Square ...
Network 10 was announced as the first inductee into UnLtd’s ‘Hall of Good’ recognition award at last week’s inaugural The Big Dream event. The event celebrated and showcased the positive impact the media, marketing and ...
Koala.com has doubled down on its cheeky poke at Ikea, temporarily planting a second billboard in front of its first ‘NOFNIDEA’ sign. In October, koala.com took aim at its larger competitor Ikea with its notoriously ...
