Author: Josh Loh
Author: Josh Loh
NSW Rural Fire Service has taken a solemn stance on fire protection plans for its campaign in the lead-up to this year’s bushfire season. The ‘How Fireproof is Your Plan?’ campaign via J Walter Thompson ...
Vice is calling on advertisers to re-evaluate brand safety keyword blacklists, saying they discriminate against content surrounding race, religion, gender and sexuality. According to an investigation by Vice spanning 18 months, the word ‘Gay’ is ...
The MADC has released comical parodies of the TAC’s ‘Meet Graham’ 2016 campaign and Metro Melbourne’s ‘Dumb Ways to Die’ 2012 campaign. To promote its upcoming awards show, the Melbourne Advertising and Design Club (MADC) ...
Alcohol producers in Australia and New Zealand will soon be legally obliged to include a pregnancy warnings on every bottle. After a seven year lobbying period, alcohol companies will soon be forced to place pregnancy ...
Square is bringing physical and digital gift card capabilities to businesses of all sizes with its latest offering, just in time for the holiday season. Payments company Square has announced the addition of physical and ...
A VR experience created by a group of Melbourne mums for Transport for Victoria has been named a finalist at the 2018 VR awards. Up against the likes of Lucasfilms’ ILMxLAB (Industrial Light and Magic) ...
In the lead up to Christmas, retailers are preparing their ecommerce presence to match demand, however shoppers may require more convincing. According to a survey conducted by Neto, online stores are predicted to outperform bricks-and-mortar ...
A new digital OOH player has entered the market, allowing brands to advertise on bathroom mirrors. Are shopping centre bathroom mirrors set to become the new competitive frontier for OOH? Living Image Media has launched ...
Influencer marketing can be a dangerous game, Instagram’s Jackson Williams says the platform is working to remove the ‘grey area’. The influencer. Brands have learned that a level of trepidation is necessary when engaging with ...
Prime Minister Scott Morrison has endorsed NSW Premier Gladys Berejiklian’s decision to allow advertising for The Everest horse race on the Sydney Opera House. A petition protesting the proposed advertising has received more than 135,000 ...
Uber Eats has released a new round of its ‘Tonight I’ll be eating’ brand campaign with Australian stars Rebel Wilson, Ruby Rose, Lee Lin Chin and Ray Martin. The ‘Tonight I’ll be eating’ campaign was ...
RMIT and creative agency Naked have crafted a new font specifically designed to increase memory retention. ‘Sans Forgetica’ is a font crafted by researchers and academics from RMIT’s School of Design and Behavioural Business Lab ...
Twitter has announced that its In-Stream Video Ads, previously limited to publishers’ base markets, will now be offered for global audiences. Previously, In-Stream Video Ads would only allow publishers to monetise content on the platform ...
