Author: Josh Loh
Author: Josh Loh
Adobe has entered into a definitive acquisition agreement with marketing engagement cloud platform Marketo for US$4.75 (AU$6.52) billion. Software giant Adobe confirm has confirmed reports from earlier this week that it has entered an agreement to ...
Pinterest has announced its new influencer marketing program designed to streamline collaborations between brands and creators on the platform. Open Influence, HYPR, Klear, AspireIQ, Mavrck, IZEA, Influence.co and Obvious.ly will be joining Pinterest’s Marketing Partners ...
Salesforce has announced new voice capabilities for its Einstein artificial intelligence functionality, allowing users to interact with the platform through smart speakers and voice-enabled smartphones. Today the CRM (customer relationship management) giant announced Einstein Voice, ...
The ACCC has put major telcos Optus, Telstra and Vodafone on notice over the use of the word ‘unlimited’ in their advertising. According to the ACCC, between March and June of this year, telcos Optus, ...
Adobe is reportedly in talks to buy industry giant software platform Marketo for more than US$1.8 billion, neither company has publicly commented. Sources told VentureBeat last week that Adobe is discussing its possible acquisition of B2B ...
India based ridesharing platform Ola has launched its first Australian campaign, claiming its driver commissions are the fairest in the market. “Fair’s fair,” according to Ola’s latest campaign to establish itself within the Australian rideshare ...
Instagram is further cementing its position as an ecommerce platform, bringing shopping capabilities to its Stories and Explore environments. Today, Instagram has announced that its ‘shopping tags’ – a ‘shop now’ button below posts – ...
Samsung has partnered with General Assembly to offer a month of free physical and online upskilling classes for disenchanted professionals. The partnership is set to deliver a month-long program dubbed ‘Days of Note’ – delivering ...
Research Now SSI has announced its portfolio of panel and integrated data is now available on a single common platform. Research Now SSI says the move makes it a single provider of one of the ...
Twitter has announced more than 50 new media partnerships to expand its premium video content offering in the APAC region, including SBS, Channel 7, Buzzfeed, Vice and Bloomberg. This week Twitter revealed it will be ...
Following in stride with Instagram and Snapchat, YouTube has announced it will be supporting vertical video advertising on suitable content. The renaissance of vertical video has finally struck Google and its online video platform YouTube. ...
How the AFL broke its season ticket record with pinpoint targeting on Facebook, and why it may not be able to do so in the same way again. This article originally appeared in The Simplicity Issue, ...
The City of Melbourne has launched Australia’s first voice skill on the Alexa platform for tourists and residents to explore the city. The City of Melbourne has partnered with voice agency Versa to migrate its ...
