Author: Josh Loh
Author: Josh Loh
Specsavers has launched its latest ‘Priceless Eyes’ campaign with a short film asking real Australians how much they would charge if selling their eyes. In response to growing concerns that Australians aren’t paying sufficient attention ...
Paypal has launched its ‘Digital Gifts’ platform in light of research showing 57% of Australians prefer environmentally safe digital gift cards. According to research conducted by PayPal, 58% of Australians have received a plastic single-use ...
Is your brand really as customer centric as you think? Lego legend Christian Majgaard says business are looking at customers all wrong, and the industry could use a serious attitude adjustment. Former top executive at ...
Facebook has brought its dedicated online video platform ‘Watch’ global, with a focus on monetisation options for publishers and creators. Facebook released its latest expansion ‘Watch’ globally last week in an attempt to challenge Youtube ...
APN Outdoor has identified three key themes it found dominating at this year’s Cannes Lions International Festival of Creativity. “These themes are shaping how our industry approaches its work and are keeping many marketing, advertising ...
Indeed has launched its first locally produced masterbrand campaign for the Australian job market, declaring itself the only ‘complete’ job search platform in Australia. The new campaign, ‘The Complete Job Search’, alleges that Indeed is ...
Aldi was named Australia’s most trusted brand for the second year running, with Facebook appearing in the bottom 10 and refuting claims that users and advertisers “jumped ship” following its privacy scandals. Respondents to The ...
Nine has predicted that its Stan streaming service will see its subscriber base double following the completion of the Fairfax Media merger. Following Nine and Fairfax’s merger completion – still pending ACCC approval – Nine ...
Marketers and consumers are on different pages when it comes to channel choice and brand loyalty, says Salmat’s Andrew Lane. Last month saw the release of the second annual Salmat Marketing Report, focusing on brand ...
Four-hundred and forty jobs are to be cut from Optus’ workforce in the coming two months as the company moves toward automating and digitising administrative processes. In a company wide email on Wednesday morning, Optus ...
The ACCC has approved both of the largest merger deals in Australian outdoor media history, with a total nearing $1.7 billion to change hands by the end of September. Government consumer watchdog the Australia Competition ...
Netflix users revolted this week as the streaming giant trialled supposedly skippable advertising of its original content between episodes. The global trial was first discovered by Cord Cutter News, as select Netflix subscribers took to ...
Qantas has launched its latest TVC celebrating Australian diversity while a petition builds calling for the airline to cut ties with Sky News following a controversial interview. The 60 second spot opens with a monologue ...
