New research from Salmat found that 34% of shoppers are willing to pay more for environmentally friendly products, while 31% admit to not purchasing a product because of unaligned brand values and ethics. The study, ...
Ever thought of making a career change? Anna Grodecka-Grad did – from a tenured position in quantum physics to scalable programmatic advertising. Now, she holds a suite of skills of which other executives could only ...
Powershop has launched ‘Free Power Mode’ – giving customers a free day of power during excess production at its wind farms. ‘Free Power Mode’ is a celebration of renewable energy generation, according to Powershop, and ...
Libra has today brought its global #bloodnormal campaign to the Australian market, challenging old conventions of period product advertising with blue liquid. Australian feminine care brand Libra, part of the global parent Essity, has expanded ...
The Australian Marketing Institute (AMI) is gearing up to celebrate another year of marketing excellence at its 2019 Gala. Around 500 industry professionals will congregate at Pullman Melbourne in the Park on 16 October to ...
If there was ever a niche product that required some ingenuity to market – toilet paper could be it. How does this brand float above the rest? Make it all about the movement. A toilet ...
TEG Analytics head of automation Daevid Richards talks data ethics, handling one of Australia’s largest customer databases, programmatic upskilling and more. Trust is on the ropes. Since GDPR and Cambridge Analytica’s enormous blunders brought data ...
The results from UnLtd’s ‘Pitch for Purpose’ competition are in, with Tessa Chong and Max Rapley from The Monkeys taking top spot. The inaugural Pitch for Purpose competition, running the entirety of July, challenged the ...
Has the brand gun been pointed in the wrong direction? We spoke to Australia’s top human-centric leaders to learn how brand exists on the inside. This article originally appeared in The Nurture Issue, Marketing‘s third print ...
At Advertising Week APAC this week, The Mentally Healthy Change Group launched the Heart On My Sleeve storybook to share their mental health stories. The Mentally Healthy Change Group (MHCG) – a collection of leaders ...
This week Advertising Week returned to Sydney for the second year running, with some of the industry’s most distinguished marketers and advertisers taking to the stage to discuss trends, the state of marketing and what ...
The ACCC’s long-awaited, 600-page Digital Platforms Inquiry is chock full of government recommendations for media, advertising and journalism practices – here are Marketing’s top takeaways. The ACCC report includes a total of 23 recommendations around ...
Quarterly results for both Amazon and Google saw meaningful rises in advertising revenue, though the former still failed to meet earnings expectations. TL;DR Google’s Q2 ad revenue saw a 16% increase against Q1 – the ...
