Pinterest is a unique social media platform with a completely different user experience than its competitors. Marketing mag sits down with global head of business marketing Jim Habig to find out just how brands can ...
Wunderman Thompson Australia has teamed up with the United Nations Development Program (UNDP). The partnership sees the release of a children’s book about the dangers of climate change. The book, titled ‘The Birds and The ...
Engaging with influencers and digital creators is still a new form of marketing. But, as the market becomes saturated, is it worth the bang for your buck to continue to use influencers in campaigns? It ...
Wear your love of ice cream on your sleeve, or at least on you somewhere! Streets has teamed up to make some ice cream themed jewellery. Smirnoff and Jungle Giants join forces to find some ...
Before COVID, Mr Yum was a nice-to-have order and pay mobile menu. Now, with social distancing and hospitality restrictions, it’s a cornerstone of hospitality venues. Marketing mag speaks to co-founder and CEO Kim Teo about ...
HypeAuditor has come out with its 2022 predicted trends. Some of the new ways that brands and digital influencers use social media might be a little surprising. The platform that analyses social media profiles and ...
TikTok is taking Australia by storm. The social media giant is showing no signs of slowing, announcing its first ‘TikTok Creator of the Year’. The Australian audience for TikTok may have joined the platform a ...
Gourmet ice cream brand Connoisseur has launched a multi-channel campaign, and is giving away 150,000 ice creams as part of it. In collaboration with chocolatier Koko Black, Connoisseur is doing a mass trial of two ...
As of November 2021, Australians are now the world’s most active online shoppers. With over 48 percent of us spending more time online this year, where are the gaps when it comes to brands connecting ...
It’s beginning to look a lot like Christmas in the advertising world. From fast internet to some festive cheer, here’s what’s happened this week in campaigns. NBN Teaming up with BWM, Australia’s nbn released ...
If you’ve opened your Instagram account in the past 24 hours, chances are you’ve seen pictures of everyone’s pets. Possibly put one up yourself. But who’s behind the post, and what’s the end result? Last ...
It’s been a tough two years for the hospitality industry. Hendrick’s Gin has teamed up with Maybe Sammy to help the hospo workers. Hendrick’s Gin has worked with Sydney cocktail bar Maybe Sammy to create ...
Australian comedy duo The Inspired Unemployed have teamed with burger chain Grill’d and OnlyFans. The saucy campaign is in celebration of the Impossible Burger coming to stores. In a world first, the burger business used ...
