Australia and New Zealand’s ecommerce industry has celebrated the region’s most vibrant and innovative e-retailing visionaries at the StarTrack ORIAS 2014. More than 600 guests attended the event at the The Westin Sydney on ...
Melbourne Writers Festival and agency JWT have developed a unique experiential marketing campaign with an interactive app that combines choose-your-own-adventure storytelling with a walking tour of the city. Festival-goers will in August be able ...
New online retail research by Frost and Sullivan has found that retailers appear to be failing to keep up with smartphone-savvy online shoppers. 65% of the population now own smartphones, 52% of which use them ...
In Australian media news this week, all metropolitan TV networks over-deliver on local content, internet use has tripled in a decade and the Media Federation of Australia rebrands. Metro networks more than doubled on required ...
Wicked Campers has failed to provide a formal response to the dozens of ASB determinations against it in the last four years, and is the single reason Australia’s self-regulatory system can’t claim a perfect compliance ...
LinkedIn has announced a $175 million acquisition of B2B solutions company Bizo, a San Francisco technology start-up specialising in measurable display and social advertising programs. The partnership will integrate Bizo’s marketing services with LinkedIn ...
Cathay Pacific Airways is the best airline in the world for 2014, having moved five places up the Skytrax 2014 World Airline Awards top 10 list since last year. Malaysia Airlines comes in at 18th ...
In Australian media news this week, Audi sponsors BBC First, a newly released app builds radio ads and Pandora Internet Radio reached two million users. Audi signs on as launch partner of new BBC ...
Telstra thought leader Rocky Scopelliti has warned of a significant data analytics knowledge gap in Asia Pacific’s financial services industry despite the region being forecast to overtake North America as the world’s largest wealth management ...
Global accommodation platform Airbnb has rebranded with a new logo designed as a universal symbol of belonging. But social media users have labelled the new Airbnb logo obscene and pointed out its suspicious similarity to ...
The average Australian watched 93 hours and 16 minutes of broadcast television in the first quarter of 2014, a slight year-on-year increase, while the majority of viewers now engage in multi-screen behaviour. Australians are increasingly ...
Apple and IBM have announced a partnership to transform enterprise mobility by bringing IBM’s big data and analytics capabilities to iPhone and iPad. Once bitter rivals, the two companies will cooperate in a quest ...
