Author: Samantha Walker
Businesses aren’t doing enough to stop their customers switching away in search of better service, a new survey shows. An annual survey by consulting firm Accenture has found almost two-thirds of people said they’d switched away from at least one company in 2014 due to poor customer service. But more than four out of five of those […]
One hundred and fifty-four businesses will show their support for Australian marriage equality in an ad in The Weekend Australian Magazine tomorrow. The businesses have all pledged their support in an open letter calling for marriage equality to be legislated by the Australian Parliament. Just two weeks ago, 53 businesses ran a full-page ad in […]
Will this Game of Thrones dragon replica light a fire under Northern Ireland’s tourism industry? Belfast Zoo has this week revealed its latest addition: an animatronic version of a Game of Thrones dragon. The Game of Thrones replica dragon has a 10-foot wingspan and is operated by two controllers. Visitors to the zoo can watch the dragon’s ‘feeding time’ and […]
The owners of French organic food retailer Biocoop wanted the company’s latest advertising campaign to align with its environmentally-minded values – and they went to extreme lengths to achieve that goal. French organic food retailer Biocoop’s latest ad campaign may be the most eco-friendly ever created. The company’s owners worked with Parisian ad agency Fred […]
Pinterest and Instagram have both announced plans to ramp up their advertising potential, revealing plans to rollout ‘Buy It’ and ‘Shop Now’ buttons respectively in the coming weeks. Pinterest will soon feature a blue ‘Buy It’ button next to the familiar red ‘Pin It’ button, which will apply to more than 2 million pinnable items […]
In Australian media news this week, a Nielsen study has shown that magazine advertising gives better ROI than first thought, the OMA will create an automated transaction platform for out-of-home advertisements, Southern Cross Austereo launches a RadioApp and The Daily Telegraph will run a multi-platform campaign in conjunction with Taronga Zoo. Magazine advertising gives better […]
