Customer advocacy, also known as word of mouth marketing, is one of, if not the, most powerful marketing tools brands have today. Why? Because consumers trust third-party reviews, endorsements, and recommendations from real people far ...
It’s been a long two years for festival goers. As festivals around the world were one of the first corporate casualties of the pandemic, in 2022 they’re back. With a bang, and a corporate sponsorship. ...
So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Why aren’t you being flooded with inquiries? Azadeh Williams looks at how to market efficiently. Content marketing ...
So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Why aren’t you being flooded with inquiries? Azadeh Williams looks at how to market efficiently. Content marketing ...
The pressure on marketers to deliver ROI fast is mounting more than ever, and marketers are pulling out all the stops to make the magic happen. Unfortunately, desperate times can call for desperate measures. This ...
Brands can’t always control what its product becomes associated with. It’s a sorry fact of advertising life. Sometimes you get lucky and Kylie Jenner starts wearing your band’s t-shirts. Other times, OJ Simpson tries to ...
Mlikrun, the new startup by wunderkind Dany Milham of Koala fame, is worth a coveted follow on Instagram. And no, it’s not for those who favour quick grocery deliveries. In addition to spreading the word ...
Over the weekend, Australian Prime Minister Scott Morrison called the anticipated Federal Election. Now, two months out, campaigning is sure to ramp up. Where will you be targeted? Gone are the days of campaign canvassing. ...
Over the weekend, Australian Prime Minister Scott Morrison called the anticipated Federal Election. Now, two months out, campaigning is sure to ramp up. Where will you be targeted? Gone are the days of campaign canvassing. ...
The core tenet of marketing is pretty simple and set in stone: brands must generate awareness to attract new customers and prompt existing customers to make additional purchases to drive sustained growth. What isn’t simple ...
Claire Gallagher explains why you should forget about return to the office mandates and instead focus on thriving in the new hybrid working environment. The shift to hybrid working brought on by the pandemic is ...
Why are brand ambassadors still a thing? A couple of years ago when visiting Italy, I saw something which troubled me greatly. A billboard for fashion brand Brioni with a vaguely familiar face staring at ...
