Tag: Feature
Tag: Feature
Built up your social following but still not converting? A following on Instagram won’t mean anything if you don’t have their data. As marketers, we’ve been taught that following and engagement is everything. However, you ...
The customer service landscape is rapidly changing as an AI-driven revolution redefines how brands do business with customers. It’s a new world where customer experience trumps everything. VERSA CX transformation technical director Abhishek Malhotra explains ...
Earlier this month, news of the Therapeutic Goods Administration’s (TGA) updated ruling on the use of social media influencers for products within its regulatory sphere sparked a tidal wave of confusion and accidental misinformation. Alexander ...
As brands increasingly shift their attention to influencers for advocacy and promotion, social media and influencers are facing increasing regulation. It means big changes for influencers as well as the brands that work with them. ...
The influencer marketing industry is set for explosive growth, building on impressive gains made in recent years. Emily Do looks at the 2022 trends in influencers. Recent studies forecast that 72.5 percent of US marketers ...
Since its conception in 2007, Data Privacy Day has served to both spark debate within online spaces about user data and reinforce the importance of data security. As a result, it has become an annual ...
Cheetah Digital has released a report looking at how consumer behaviours have changed. The report delves into how a post-pandemic world has changed the face of marketing. Surveying over 5,400 consumers across Australia, UK and ...
Many businesses already have a future-ready customer service system in place – they just don’t know it. Abhishek Malhotra explains how the pandemic gave brands what they needed to deliver personalised CX across voice and ...
Twitter can be a challenge for companies. The microblogging site wasn’t originally made for marketing. However, limited by characters and content, some businesses have been able to dominate the platform. Netflix is one of the ...
Ensuring equitable access to resources and mentorship shouldn’t be a barrier preventing women from becoming financially independent through business. Rebecca Collins explores. In Australia, we know that women earn on average $261.50 per week less ...
How can credible health information providers compete – and conquer – in such a cluttered consumer space? How do we help differentiate trustworthy sources of health advice – those dispensing the ‘good oil’ – from ...
Easter and Mother’s Day are key revenue generation times for hybrid and pure play online retailers. Jim Haritonas of Online Growth Consulting looks at how to maximise these dates. Australians spent a total of $4.2 ...
The metaverse is coming, but when it comes to marketing in this ‘brave new virtual world’ — are we ready? Billy Loizou explores. Chris Wylie, the Cambridge Analytical whistleblower that spurred a massive overhaul of ...
