Tag: Feature
Tag: Feature
Wordle has become an almost overnight sensation. It recently sold for an anonymous “seven figure” amount to New York Times. How did this simple game become a global success? Dan Monheit, explains how Wordle became a ...
Phrases like ESG (environmental, social and corporate governance) and net-zero have become buzzwords in businesses in recent years. But what do they really mean for marketers and consumers? Rob Shwetz looks at how consumers are ...
When it comes to defining or refining business growth, competitive differentiation is often in the details. This is particularly true for the false dichotomy between data utility and privacy; a common misconception is that these ...
Modern consumers are savvy and know what they want. They prioritise personalised products and tailored services. Businesses are battling for attention in competitive and growing markets. With consumers’ ever-changing habits and preferences, businesses should know ...
We’re living in a post-truth era. But you probably already knew that. After all, ’post-truth’ was chosen as word of the year by Oxford Dictionaries way back in 2016 following Trump’s election, Brexit, and an ...
As some brands work towards having more “real” models in campaigns, others are doing the exact opposite. Fast fashion brand PrettyLittleThing has announced its use of the first virtual model. In a move that has ...
IKEA is the leader in its category for furniture. But it’s not the only place it dominates. IKEA has been known for delivering some of the funniest, most clever and most memorable ad campaigns. From ...
Since the onset of the pandemic, owned media has played an important role. It helps in connecting businesses with customers, clients, members and subscribers. Sheree Mutton looks at how investing in your own media channels ...
HypeAuditor has released its third annual State of Influencer Marketing report. The report focused on TikTok, Instagram and YouTube and how marketers can keep up with the ever changing tides of influencer marketing. If you’re ...
It’s nearly time for the most important event on the advertising calendar – the Super Bowl. Viewers around the world tune in for the ads, and this is used as an opportunity for creatives to ...
Since its debut in 2017, the AFLW has picked up momentum. More teams being added to the roster each year means more people tuning in. But, why are brands taking time to align with the ...
Melbourne based women’s health startup Ovira has quickly amassed over a million TikTok followers. The period pain relief business has used the platform to educate its audience. Ovira is quickly becoming a viral sensation. In ...
With the rise of the eco and ethically-mindful generation, consumers are scrutinising retailers more than ever before. Billy Loizou looks at how more companies are making sustainable business decisions. These can range from ensuring products ...
