Tag: Feature
Tag: Feature
Already passed in Norway, the UK is now considering fining influencers if they don’t disclose editing. In a move to combat unrealistic body standards, the law could see a huge shift in influencer content. In ...
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed. Luke Dickens looks at ...
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zuckerberg’s next foray into a digital world. Virtual reality (VR) and augmented reality (AR) ...
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the dialogue for “bitcoin bros” and alike in 2021, NFTs’ reach is now widespread. But what is an NFT? And more ...
It was an unpredictable year for everyone. Victorians and New South Wales residents were in and out of hard lockdowns. Brands continued to pivot to what the changing landscape was doing. What were we interested in ...
What brands have become so popular that their names have become the generic name for that type of product? In the United States, examples such as Hoover and Kleenex come to mind, but what examples ...
To end the year, we are looking at five ads that were banned throughout the year. And also those that have had several complaints against them. Grill’d In September, Grill’d launched a cartoon advertising ...
In a year rocked by lockdowns and protests, it at times felt like a country divided. However, some Aussie brands continued to do amazing things. From encouraging the jab to speaking out against controversial cases. ...
Pinterest has released new data that has shown local Christmas might look a little different this year. Aussies are demonstrating a desire to replace the tinsel with something more sustainable. The data, released by the ...
The State Library Victoria recently released a video unveiling its collection of Redheads matchboxes dating back to 1940. While designs and hairstyles evolved over the years, a well-crafted brand managed to stay true. So what ...
Businesses might have slightly more time until the end of third-party cookies from Google Chrome, but now is not the time to delay taking action. The issue transcends the marketing department and requires a bullet-proof ...
With the Tokyo 2020 Olympic Games fast approaching, brands are being reminded of the value of athletes as influencers. New data from Nielsen outlines how brands can maximise partnerships with sporting stars and what metrics ...
This article is the final installment in a four-part series by Carat, examining the beauty industry. Read part one, part two or part three. Conscious consumers are becoming more educated when it comes to products. Beauty ...
