Rocket Fuel has integrated Watson Discovery into its predictive marketing platform. Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s ...
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology. Vice-chancellor Professor Jane den Hollander says the IBM Watson student advisor application will provide ...
Supercomputer and gameshow champion Watson is being put to use in the call centre through a new partnership that will see IBM Watson’s technology used to improve customer service experiences. The power of Watson, ...
With a news of new solutions and features, IBM has firmed up its two key differentiating factors: a focus on integration and the power of Watson. IBM has launched an expanded set of features and given a glimpse ...
IBM Watson loves to ingest data (that’s the official verb). Most compellingly, Watson’s favourite meal is unstructured data. After helping out in the healthcare and life sciences sectors, the ‘cognitive computing system’ is turning its talents ...
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 27 June 2014. 1. You know that former Zara exec Myer poached? Zara’s never heard of him – ...
General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and smart infrastructure, as well as spending time at Lenovo ...
Australian Open technology partner IBM is helping to improve tennis fans’ experiences with innovative, user-centric data analysis tools for website, tablet and mobile. This year IBM’s main technology innovations for the Australian Open website ...
conic Melbourne Couture designer, Jason Grech and IBM are turning fashion on its head launching an Australian-first couture collection developed using technology to understand the latest and next season’s runway trends. The Cognitive Couture, made ...
The marketing world is evolving at warp speed thanks to advances in technologies such as machine learning. Peter Day looks at key trends that have brought us to where we are and those that will ...
This Australian Life (TAL) has set up free pop-up skin checking stations across Australia’s hottest spots. The Haus agencies, Illuminate and Banter have joined forces to support insurance company TAL for its third SpotChecker Summer ...
‘Artificial Intelligence Will Spark A Real Marketing Renaissance’, a new report from Forrester, calls on CMOs to embrace the technology early. Vice president and principal analyst at Forrester Thomas Husson is advising marketers to foster ...
ADMA managing director and former AdRoll chief Ben Sharp, has resigned after two weeks in the role. In late March, Ben Sharp was announced the new managing director of ADMA (The Association for Data-Driven Marketing), ...
AI technology is able to detect melanoma more successfully than the naked eye. Here’s how a Bondi Beach activation generated exposure for the technology. Campaign: Outthink Melanoma Client: IBM Watson Agencies: GPJ Australia – experiential, Ogilvy Australia ...
