From AI to DEI, the world we’ve become used to is undergoing a seismic shift. When finding solid ground is a fever dream, the only way for content marketers to respond is with integrity, holding ...
With blackout laws banning political advertising in conventional media now in effect ahead of tomorrow’s federal election, it seems a fitting time to assess the the effectiveness — or lack thereof — of the major ...
Recent world events have shone a light on personal data use by brands, political parties and media platforms, says Tyler Greer. If they want their brands to succeed, marketers must strike a fine balance. This ...
BrewDog has announced plans to open a craft beer bar on the border between USA and Mexico. As part of its USA expansion, Scottish microbrewery BrewDog has announced plans to open ‘The Bar on the ...
An AI experiment has developed a Donald Trump speech based on an input of 270,000 words spoken by the US President. The New Yorker fed 270,000 words spoken by Trump into a computer program that studies ...
In a new outdoor campaign, Vodka brand Smirnoff trolls Donald Trump and gets social media buzzed. The out-of-home campaign features signage with the message ‘made in America, but we’d be happy to talk about our ...
Dan Ratner looks at America as a brand, and ponders what Trump’s ‘rebrand’ of the nation can teach us about branding. The ascent of Donald Trump in America has left the world aghast. In fact, ...
Uber CEO Travis Kalanick plans to step down from Donald Trump’s Strategic and Policy Forum. On the back of the #DeleteUber backlash, Travis Kalanick has stepped down from his position in Donald Trump’s economic advisory council. “Earlier ...
If Donald Trump has shown anything, it’s that it’s important to understand the difference between archetypes and stereotypes, writes Susanna Kass. There’s something so attractive, so reassuring, about archetypes. So much so that no matter how much your rational ...
The #GrabYourWallet online social movement has seen the creation of a Google spreadsheet naming brands to avoid due to their association with Donald Trump, his brands and his family. The #GrabYourWallet social campaign is gathering ...
Because at least he has a point of view, writes Jamie Clift. Before I’m condemned as a fascist ratbag for suggesting we can learn from Trump, hear me out. We may not like what Trump ...
For the first time ever, Google’s Android operating system has taken the number one position for mobile ad traffic, surpassing iOS, according to the Opera Mediaworks’ ‘Q1 2014 State of Mobile Advertising’ report. Android phones ...
Building a business “on the back of time wasters” by selling “advertising that sucks less” is how BuzzFeed’s global revenue officer, Andy Wiedlin, describes the social content maverick’s proposition. The internet’s addiction to cat memes ...
