To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second ads – how they fit into a world of measurement, why they work, and when. At June’s World of ...
Australian marketing resource management firm Simple has raised $17 million to roll out its Intelligent Marketing Platform globally. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop ...
Youth telco Boost Mobile has announced new sponsorships in the world of esports. Complementing current properties in action sports, surf, skate and music, the provider has signed on to be the Official Telco Partner of ...
PetRescue has launched PetMe, “the world’s first AI that understands dogs,” to help more rescue dogs get adopted. “It’s here to help more of them get adopted by recognising faces, breeds and characteristics of any ...
Marketing speaks with Tourism Australia CMO Lisa Ronson about the Australia brand, and how the organisation’s focus is on delivering fewer, bigger and better initiatives. Marketing: What is Tourism Australia’s current definition of the Australia brand? ...
Coles backflipped again on its bag ban, after 24 hours of fervent public criticism. For those having trouble keeping up, that means the bag ban is back, a cutoff date has been set for the ...
Independent buy-side advertising platform Sizmek has announced a completely overhauled DSP with embedded AI features. The new DSP (demand-side platform) provides clients with new screens and workflows for added transparency, control and efficiency when managing ...
Australia will have advanced audience targeting and measurement across TV and connected devices with OzTAM’s new ‘VOZ’ Virtual Australia system, rolling out in Q1 of 2019. VOZ will bring together OzTAM TV ratings and OzTAM ...
It’s official – Australians are the highest consumers of organic coffee in the world. Coffee brand Lavazza has launched a new product to celebrate. Lavazza has selected Australia as the first market in the world to ...
Unilever has launched the Lynx New Zealand campaign, which draws on the successful Lynx Australia fragrance launch from earlier in the year. The campaign creative is a continuation of the Lynx Australia film released earlier ...
The AANA has launched an updated Code of Ethics Practice Note to assist advertisers in their understanding of how the Code applies to the use of gender stereotypes. The updated Code of Ethics Practice Note ...
Adidas has launched a global campaign for its latest UltraBoost running shoe and Run for the Oceans initiative. The sportswear brand’s FW18 UltraBoost Parley is assembled using Parley Ocean Plastic, a textile made from recycled ...
More than a quarter of Australian marketers think their brand has lagged over the last 12 months, according to new research from Deloitte and Facebook. A new Deloitte report commissioned by Facebook found that only 17% ...
