Author: Eleani Purcell
The advantages of digital publishing for brands are multiple. It saves printing costs, saves trees, and general manager of Amway Australia Michial Coldwell says that while it repositions to a younger crowd, marketers can find ways to win over the older crowd too. Coldwell says the industry-leading decision to move all Australian and New Zealand […]
Mining and energy companies with strong ‘employee brands’ have toped the list of LinkedIn’s 2013 Most InDemand Australian Employers. Rio Tinto took the top spot, with Leighton Contractors, Google, John Holland and Origin Energy rounding out the top five. The list ranks the most sought-after employers, based on the number of prospective employees who are […]
The successful retailers of coming years will be those that embrace the rise of consumer power, offer greater convenience and hold their own with the internationals, according to AMP Capital Shopping Centres’ latest ‘Recommended Retail Practice Report’. The eight annual report also found signs of retail recovery amid changing customer behaviour, giving retailers some hope […]
