Jacqueline (Jaci) Burns attended Inbound 2016 in Boston, where Salma Jafri explained how upcycling can help you take the burden out of content marketing across a variety of channels. Modern day content marketing is barely 20 ...
Jacqueline (Jaci) Burns reports from Inbound 2016 in Boston, where Tim Urban is enlightening attendants on how effective content isn’t about being an expert, it’s about being interesting. Tim Urban is not an expert on anything ...
In the aftermath of the US presidential election, Jacqueline (Jaci) Burns looks at the marketing campaigns of Hillary Clinton and Donald Trump to see who was the better marketer. I’m excited to be in Boston ...
Proposed legislation in the US to limit the ability of businesses to prevent consumers from providing negative reviews on social media would no doubt have knock-on effects elsewhere, including Australia. Jaci Burns discusses the effects removal ...
Jaci Burns writes that the controversy engulfing Subway and its long-time spokesperson Jared Fogle is just the latest evidence that celebrity brand ambassadors are too risky, and that’s why more and more brands are turning ...
Jaci Burns finds out what American Apparel head marketer and author Ryan Holiday has to say about growth hacker marketing at BMA15, the Business Marketing Association’s conference in Chicago, which wrapped up last week. ...
Jaci Burns shares new findings into B2B purchase decisions, from the Business Marketing Association’s annual conference in Chicago. In 2014, Google and Millward Brown Digital continued their longitudinal study of business-to-business buyer behaviour. Last ...
Jaci Burns is not afraid of going straight to the top. Try writing directly to a company’s CEO, she advises, to express both your grievances and positive feedback. These are just a couple of occasions ...
Since early 2014, mobile internet use has exceeded desktop internet browsing. Social media strategist Kim Garst predicts 2015 will herald a shift to a truly ‘mobile-first’ mentality. If she’s right, Australia’s ‘leading’ professional services firms have ...
