Author: Jacqueline Burns
Author: Jacqueline Burns
The world’s largest consumer goods companies – the likes of Unilever and Proctor & Gamble – spend squillions of dollars each year on market and competitor research and analysis. Polling, surveys, focus groups, test markets, ...
If you hate your job or are disengaged at work, you’re not alone. A couple of months ago, polling organisation Gallup released the findings of its annual international employee satisfaction survey. Gallup has been measuring ...
Anyone who knows me will know I’m a fan of The Bold and The Beautiful. My little sister and I have been watching Bold since it first aired in the late 80s. So it’s fair ...
In a world where seemingly everyone claims to be an expert in something, how do you identify the real thing? A friend and PR colleague recently revealed that his process for screening someone who claims ...
It’s widely accepted that in an over-crowded marketplace form, function and feature will not deliver a point of difference. At least, not a sustainable one. Today’s consumers reject being marketed to and are instead turning ...
The Hill’s hoist, cochlear implant, plastic money, invitro-fertilisation and dual flush toilets are among Australia’s great innovations. But who knew that five pioneering scientists from the CSIRO were responsible for the invention of wireless technology? ...
While there are the investigative journalists who ‘find’ and ‘break’ news, much of what we read, hear and watch is present because someone else brought it to the media’s attention. This is what public relations ...
Whether the motivation is ego, a promotion, peer recognition, or something else, the pursuit of industry awards is an art that takes time and thought. Having this year served as a judge of two of ...
Professional networking comes naturally to me and I am rigorous about maintaining my profile and business contacts. This week, a former direct report invited me to connect with him on LinkedIn. Having not communicated for ...
