Author: Jasmine Giuliani
Author: Jasmine Giuliani
Most marketers are aware that AI personalisation can optimise customer experience, but how can AI be applied to search engines to yield better results in real time? Marketing recently caught up with Justin Sears, the ...
The dust has settled on Australia’s new logo and the reviews by the public and marketers alike have been scathing. From comparing the new golden wattle design to a graphical representation of the COVID-19 virus ...
Research into the mental health and wellbeing of the media, marketing and creative industries has found that depression and anxiety remain commonplace, but that there is less stigma around mental health issues. The ‘Mentally Healthy‘ ...
A new international study shows how seamlessly Gen Z moves between online and offline worlds – and how brands can reach this important audience. The international study of Gen Z, conducted by The Center for ...
Primary prevention organisation Our Watch has created a campaign highlighting non-physical abuse called No Excuse for Abuse. The multichannel campaign was created with Carat and Thinkerbell and launched across TV, online videos, social media and ...
The Australian Influencer Marketing Council (AIMCO) has today released the industry’s first set of working practices aimed at the Australian influencer industry.
In a recent post Facebook founder and CEO Mark Zuckerberg has announced “new policies to connect people with authoritative information about voting, crack down on voter suppression, and fight hate speech” in the lead up ...
Amazon Australia has today announced plans to open its first Amazon Robotics fulfilment centre (FC) in the Southern Hemisphere. The FC will be located in Western Sydney and is predicted to create more than 1500 ...
Nicolette Pinto highlights how you can revitalise your re-marketing efforts and effectively show customers that your brand is back in business. New user acquisition for non-essential products and services may well have taken a back ...
LinkedIn has launched the third iteration of the #InItTogether campaign focused on jobs. The original campaign launched in 2018 but is particularly poignant as many Australian professionals have found themselves unemployed during COVID-19.
As Kiwis emerge from lockdown, the WWF has created a new OOH campaign in New Zealand reminding the world about animals in captivity.
