Reports say 87 percent of Australians plan to travel internationally when they are fully vaccinated. In response, travel brands are getting behind vaccine rollouts with incentives. Travel company Luxury Escapes announced its significant vaccine campaign: ...
Mark Zuckerberg has detailed ‘Shops’ updates, including options for brands to personalise shopping experiences and the integration of new technologies like augmented reality (AR). Facebook is investing in updates on its ecommerce feature ‘Shops’. Currently, ...
The first batch of Lions winners have been announced. To celebrate, the Australian TikTok team engaged a local food creator to play on Burger King’s ‘Moldy Whopper’ ad, which won the prestigious Grand Prix award ...
The In-House Agency Council (IHAC) is a connected community for Australia’s growing number of ‘in-house’ agencies, helping marketers to maximise their output. IHAC members include Optus, Sportsbet, MYOB, lution, Carsales.com, Newscorp, Carlton United Breweries, Kantar, ...
Research has found that Australians, particularly Millenials, want to throw caution to the wind and trade in stable jobs to start businesses that they are passionate about. Marketing speaks with Tamara Oppen, the managing director ...
Online payment system PayPal Australia has partnered with ‘Welcome to Country’ to help raise awareness, attract new customers and support Indigenous businesses and communities by featuring the marketplace on its website and marketing materials, as ...
Outdoor lifestyle brand Kathmandu created an experiential ziplining event at Sydney Harbour over the weekend. The ‘Urban Zipline’ had an impressive view and was blasted across social media, encouraging Australians to enjoy the great outdoors. ...
Digital transformation has opened opportunities for marketing teams to work in dynamic ways, collaborating across a business. In the realm of audio, digital transformation is being led by personalisation and curated content. Marketing speaks with ...
The latest career and industry updates from the Australian marketing sector, this week covering appointments and announcements from AANA, JobAdder, Kantar, Ogilvy Australia, Sandpiper Communications, Thrive PR, Think HQ and GroupM Australia. The Australian Association ...
Hearst Magazines International is relaunching the fashion magazine in partnership with a Sydney and Melbourne-based diversified media company, Switzer Media and Publishing. The first issue will be a collectors edition, due to be released in ...
Independently owned branding and design agency Hulsbosch is renowned for branding some of Australia’s most recognisable businesses, including Woolworths, Qantas, Eftpos, Virgin Australia and many more. After nearly 10 years working together as a dynamic ...
A Havas report of 395,000 consumers around the world has found that cynicism is at an all time high. The majority of people have little faith that brands will deliver on promises and less than ...
It has been reported by the Sydney Morning Herald that advertising agency BMF is set to launch a new vaccine campaign in July, encouraging people under 40 to get the jab. So Marketing asks the ...
