Instagram’s first campaign Down Under encourages users to ‘Get into what you ♥’ during its hidden Likes trial. The debut campaign has called upon several heavy-hitting Australian names to lead the charge, including rapper Tkay ...
Marketing chats with Ansell director of marketing Mitch Mackey, who’s currently undergoing a project of transformation, connecting the dots across the organisation to build a seamless customer experience. The complete ownership of which, he says, belong ...
Australian feminine care brand Libra caused a great divide with its #bloodnormal TVC, which started airing on Australian TV last month. According to reports, advertising watchdog Ad Standards has received more than 600 complaints about ...
Google Australia’s managing director has stressed the platform’s importance in the Australian publishing ecosystem, knocking back two of the ACCC’s recommendations. Google is “broadly supportive” of many of the recommendations in the ACCC’s Digital Platforms ...
The ACCC’s digital platforms recommendations, which follow its 18-month inquiry, are “unfounded” and based on “misunderstandings” of the industry, according to Facebook. In a 141-page reply to the ACCC’s Digital Platforms Inquiry report – which ...
The chicken shop is offering six KFC-themed wedding packages to Australian competition winners – including a KFC food truck, photo booth and celebrant to celebrate the big day. Twelve KFC super-fans (six couples) will soon ...
Apple released its 2019 slate of hardware and new products overnight – including a new iPhone, Apple Watch and iPad as well as launch dates for AppleTV+ and Apple Arcade. The annual Apple event, held ...
13cabs has released a new campaign in which the taxi company becomes the ‘official travel partner’ of overly-affectionate drunk friends, painful shoes, late-night booty calls and more. The new campaign launched last week via Thinkerbell ...
This Brisbane AI startup claims to be able to predict ad creative success on various platforms with 82.4% certainty. Junction AI, artificial intelligence start-up coming out of Brisbane and Austin, Texas claims to have developed ...
The Mentally Healthy Change Group has a set of benchmark mental health standards designed for the marketing, creative and media industries. The Minimum Standards were officially launched yesterday at the Agency Leaders Symposium, where 20 organisations ...
Earlier in the year, Instagram users in seven test markets – one of which was Australia – saw a change on the platform that would remove total Like displays from their feeds. Following news that ...
This week Facebook confirmed it is considering hiding Like counts on News Feed, similar to the test is running on the Instagram platform in Australia. Facebook may start hiding public Like counters on News Feed ...
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterpay and poor trust damaging financial and telecoms brands. WPP and its former market research house Kantar (now ...
