Author: Laura Cordero
2.3 million Australians are planning to buy a new or used car this year, and the best way to target prospective buyers is via news media, with an audience reach of 90% per month, according to Emma data. Consumer buying decisions no longer follow a linear funnel of behaviour; instead of systematically narrowing down a […]
To distinguish oneself in a saturated market, businesses over the last few years have begun to embrace the fact that the customer’s experience with a brand can differentiate it from its competitors and encourage customer loyalty, and the CMO will have to evolve or risk relegation. The responsibility of a ‘chief experience officer’ (CXO) is […]
Marketing is among one of the sectors that experienced a significant boost to executive jobs, rising 10% month on month in November thanks to the Australian economy’s three-year record growth in November, according to the Executive Employment Index (EL Index). The growth is also hoped to prompt a significant increase in executive positions for 2014. […]
We’re still not convinced at the prospect of ‘Bing’ becoming a verb and although it still hasn’t found its way into mainstream vocabulary, that hasn’t stopped search engine Bing from releasing their global ‘most Binged’ list today. Supermodel Miranda Kerr has topped the most Binged Australian celebrity category for the third year in a row, […]
A future reminiscent of The Jetsons could be closer than you think, with Amazon apparently unveiling its plans for a flying drone based delivery service, called Prime Air, to be launched in the US by 2015. The ‘octocopter’ drones will aim to deliver packages to customers in less than 30 minutes and will be able […]
Aussie shoppers will be given the opportunity to purchase products they see on TV via Twitter. Glue Store has partnered with ShopReply to allow audiences watching Channel 11’s Saturday morning music show, The Loop to buy specific apparel and accessory items that are being worn by presenters. This is the first time that Twitter has ever been […]
KFC will be changing their red and white logo colours in favour of green and gold for the 2013/2014 cricket season as part of their sponsorship with Cricket Australia. The green and gold rebranding will be seen across the decor of five flagship restaurants with a further 600 stores to also take part by rebranding […]
Australia’s mobile advertising industry is expected to reach $682 million by 2018 with over 70% of mobile advertising spend predicted to be served on tablets alone, reveals a new report by analysis firm Frost and Sullivan. The ‘Australian Online General and Mobile Advertising Market 2013’ report findings show that the past 12 months have seen […]
